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Informacion del Libro
| Imagen | Codigo Signatura | Titulo | Autor(es) | Ubicacion | Editorial | Año | Estado | Obs. | Fecha de Creacion |
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658.85 C62h | Hospitality for sale: Techniques of promoting business for hospitality establishments | Coffman, Dewitt | U.S.A. | The Educational Institute of the American Hotel and Motel Association | 1980 | Antiguo | Ejemplar en idioma inglés - Tapa dura - Gráficos - Fotos en blanco y negro | 2026-03-06 09:19:23 |
| Imagen | Titulo | |
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Hospitality for sale: Techniques of promoting business for hospitality establishments | CODIGO SIGNATURA: 658.85 C62h|
AUTOR(ES): Coffman, Dewitt EDITORIAL: The Educational Institute of the American Hotel and Motel Association UBICACION: U.S.A. AÑO: 1980 |
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Datos Caracteristicos del Libro
| ISBN | Contenido | Notas | Paginas | Descriptores | Colecciones |
|---|---|---|---|---|---|
| 0-86612-000-9 | 1. PRE-SALE: Definitons - Fixed obligations - Product, market and competition - Sales planning - Budgeting - Sales training / 2. THE SELLING INSTRUMENTS: Personal selling - Advertising - Publicity and public relations - Internal selling - Telephone selling - Special promotions / 3. SALES AGENCIES: Contractual agencies - Travel agents - Tourist and convention bureaus - Advertising and publicity agencies - Memberships and consultants / 4. THE ACT OF SELLING: Business when it´s needed - Individual rooms - Group rooms - Food and beverage / 5. POST-SALE: Evaluation of business served - Follow up - The continuing selling effort - Conclusion / Index | 1 Ejemplar | 339 p. | Venta / Atención al cliente - Hostelería / Comunicación / Arte de vender / Publicidad |
| CONTENIDO | ||
|---|---|---|
| 1. PRE-SALE: Definitons - Fixed obligations - Product, market and competition - Sales planning - Budgeting - Sales training / 2. THE SELLING INSTRUMENTS: Personal selling - Advertising - Publicity and public relations - Internal selling - Telephone selling - Special promotions / 3. SALES AGENCIES: Contractual agencies - Travel agents - Tourist and convention bureaus - Advertising and publicity agencies - Memberships and consultants / 4. THE ACT OF SELLING: Business when it´s needed - Individual rooms - Group rooms - Food and beverage / 5. POST-SALE: Evaluation of business served - Follow up - The continuing selling effort - Conclusion / Index | ||
| DESCRIPTORES | ||
| Venta / Atención al cliente - Hostelería / Comunicación / Arte de vender / Publicidad | ||
| PAGINAS | ||
| 339 p. | ||
| NOTAS | ||
| 1 Ejemplar | ||
| COLECCIONES | ||